Merry Maids Dashboard

Enter password to continue

Weekly Action Brief
March 30 – April 05, 2026
Manager Bonus Scorecard · Q2 · $1,000 Possible
System
Reading
York
Mechanicsburg
Lancaster
Revenue Growth YoY
-0.9%
Target: 10.0%
Payroll %
37.8%
Target: ≤36.0% (this week)
Weekly Sales
$47,459
Target: $12,500
QTD Sales
$47,459
Target: $62,500
Net New Clients (QTD)
0
Target: +13
Employee Turnover
40.0%
Target: ≤12.5% annual
(estimated)
Revenue Growth YoY
+21.9%
Target: 10.0%
Payroll %
41.4%
Target: ≤36.0% (this week)
Weekly Sales
$15,410
Target: $12,500
QTD Sales
$15,410
Target: $62,500
Net New Clients (QTD)
0
Target: +3
Employee Turnover
31.2%
Target: ≤12.5% annual
(estimated)
Revenue Growth YoY
-18.3%
Target: 10.0%
Payroll %
37.6%
Target: ≤36.0% (this week)
Weekly Sales
$6,067
Target: $12,500
QTD Sales
$6,067
Target: $62,500
Net New Clients (QTD)
-2
Target: +2
Employee Turnover
61.5%
Target: ≤12.5% annual
(estimated)
Revenue Growth YoY
+6.5%
Target: 10.0%
Payroll %
36.8%
Target: ≤36.0% (this week)
Weekly Sales
$21,616
Target: $12,500
QTD Sales
$21,616
Target: $62,500
Net New Clients (QTD)
+1
Target: +5
Employee Turnover
0.0%
Target: ≤12.5% annual
(estimated)
Revenue Growth YoY
-26.7%
Target: 10.0%
Payroll %
30.3%
Target: ≤36.0% (this week)
Weekly Sales
$4,366
Target: $12,500
QTD Sales
$4,366
Target: $62,500
Net New Clients (QTD)
+1
Target: +3
Employee Turnover
73.3%
Target: ≤12.5% annual
(estimated)
Growth & Profitability Levers
$ / Quarter
$16.51
Target: $16.50
Solo Jobs %
46.1%
Higher = more profitable
Avg Price / Job
$185.39
Revenue per cleaning
$ / FTE
$1,869
Revenue per full-time equivalent
$ / Quarter
$15.89
Target: $16.50
Solo Jobs %
40.3%
Higher = more profitable
Avg Price / Job
$200.13
Revenue per cleaning
$ / FTE
$1,712
Revenue per full-time equivalent
$ / Quarter
$14.76
Target: $16.50
Solo Jobs %
30.3%
Higher = more profitable
Avg Price / Job
$183.85
Revenue per cleaning
$ / FTE
$1,922
Revenue per full-time equivalent
$ / Quarter
$17.05
Target: $16.50
Solo Jobs %
43.0%
Higher = more profitable
Avg Price / Job
$178.64
Revenue per cleaning
$ / FTE
$1,925
Revenue per full-time equivalent
$ / Quarter
$19.40
Target: $16.50
Solo Jobs %
100.0%
Higher = more profitable
Avg Price / Job
$174.64
Revenue per cleaning
$ / FTE
$2,183
Revenue per full-time equivalent
Action Alerts · 19
K1 Revenue Growth YoY
URGENT York
York revenue growth at -18.3% YoY vs 10% target
At -18.3% vs 10% target. Need ~$2,094 more per week.
~$2,094/wk behind pace to hit 10% YoY growth
17 customers not repriced in >12 months (~$160/wk potential uplift)
28 customers lost YTD (~$5,148/wk in lost recurring revenue)
Close 12 new recurring clients at $184 avg to close the gap
Send price-increase letters to 5 stale accounts starting with Nancy Ausherman, Reworld/Covanta, Sydney Otte
URGENT Mechanicsburg
Mechanicsburg revenue growth at +6.5% YoY vs 10% target
At +6.5% vs 10% target. Need ~$660 more per week.
~$660/wk behind pace to hit 10% YoY growth
8 customers not repriced in >12 months (~$65/wk potential uplift)
27 customers lost YTD (~$4,823/wk in lost recurring revenue)
Close 4 new recurring clients at $179 avg to close the gap
Send price-increase letters to 5 stale accounts starting with Lynn Bowman, Colby Long, G. Terry & Madeleine Thomas
URGENT Lancaster
Lancaster revenue growth at -26.7% YoY vs 10% target
At -26.7% vs 10% target. Need ~$3,770 more per week.
~$3,770/wk behind pace to hit 10% YoY growth
14 customers not repriced in >12 months (~$109/wk potential uplift)
28 customers lost YTD (~$4,890/wk in lost recurring revenue)
Close 22 new recurring clients at $175 avg to close the gap
Send price-increase letters to 5 stale accounts starting with Kim Noel, Beverly Woomert, Charlotte Woodward
K2 Payroll %
URGENT Reading
Reading payroll at 41.4% of revenue vs ≤36% target
Payroll at 41.4% vs ≤36% target. Need $17,711/wk revenue at current wages to hit target.
$6,376 wages on $15,410 revenue this week
28 customers with $/qtr below $14 (avg $11.53) — underpriced or slow teams. Examples: Jan Hamby, Mary Rule, Sherry Babczak
Add 12 new clients at $200 avg to bring payroll to 36%
Pull work orders for Jan Hamby, Mary Rule, Sherry Babczak — time the teams and reprice if scope warrants
Send price-increase letters to 5 stale accounts (~$287/wk uplift)
WATCH York
York payroll at 37.6% of revenue vs ≤36% target
Payroll at 37.6% vs ≤36% target. Need $6,339/wk revenue at current wages to hit target.
$2,282 wages on $6,067 revenue this week
12 customers with $/qtr below $14 (avg $11.87) — underpriced or slow teams. Examples: John Baskwill, Pamela Brown, Nancy Ausherman
Add 2 new clients at $184 avg to bring payroll to 36%
Pull work orders for John Baskwill, Pamela Brown, Nancy Ausherman — time the teams and reprice if scope warrants
Send price-increase letters to 5 stale accounts (~$160/wk uplift)
WATCH Mechanicsburg
Mechanicsburg payroll at 36.8% of revenue vs ≤36% target
Payroll at 36.8% vs ≤36% target. Need $22,083/wk revenue at current wages to hit target.
$7,950 wages on $21,616 revenue this week
28 customers with $/qtr below $14 (avg $11.50) — underpriced or slow teams. Examples: Molly Nemeth, Maura Keller, Rushin Brahmbhatt
Add 3 new clients at $179 avg to bring payroll to 36%
Pull work orders for Molly Nemeth, Maura Keller, Rushin Brahmbhatt — time the teams and reprice if scope warrants
Send price-increase letters to 5 stale accounts (~$65/wk uplift)
K3 Gross Sales
URGENT York
York revenue at $6,067/wk vs $12,500 target
$6,433/wk below weekly target. QTD at $6,067 vs $62,500 target.
York at $6,067/wk vs $12,500 target — needs 34 more jobs at $184 avg price
Net -2 customers QTD (2 lost) — shrinking customer base drags revenue
Book 34 add-on or extra cleanings this week to close the $6,433 shortfall
Call the last 2 cancelled customers and offer a win-back cleaning
URGENT Lancaster
Lancaster revenue at $4,366/wk vs $12,500 target
$8,134/wk below weekly target. QTD at $4,366 vs $62,500 target.
Lancaster at $4,366/wk vs $12,500 target — needs 46 more jobs at $175 avg price
Book 46 add-on or extra cleanings this week to close the $8,134 shortfall
K5 Net New Clients (QTD)
URGENT Reading
Reading at +0 net new clients vs +3 target
+0 net new vs +3 target. Need 3 more this quarter.
4 gained, 4 lost QTD — net +0 vs +3 target
57% of all system losses but only 22% of customer base
67 pending leads in pipeline
Close 1 new recurring clients per week (12 weeks left, 3 still needed)
Call the last 3 cancelled customers this week to find the common exit reason
Follow up on 55 pending leads older than 7 days — convert or close them
URGENT York
York at -2 net new clients vs +2 target
-2 net new vs +2 target. Need 4 more this quarter.
0 gained, 2 lost QTD — net -2 vs +2 target
46 pending leads in pipeline
Close 1 new recurring clients per week (12 weeks left, 4 still needed)
Follow up on 36 pending leads older than 7 days — convert or close them
URGENT Mechanicsburg
Mechanicsburg at +1 net new clients vs +5 target
+1 net new vs +5 target. Need 4 more this quarter.
2 gained, 1 lost QTD — net +1 vs +5 target
67 pending leads in pipeline
Close 1 new recurring clients per week (12 weeks left, 4 still needed)
Follow up on 58 pending leads older than 7 days — convert or close them
URGENT Lancaster
Lancaster at +1 net new clients vs +3 target
+1 net new vs +3 target. Need 2 more this quarter.
1 gained, 0 lost QTD — net +1 vs +3 target
30 pending leads in pipeline
Close 1 new recurring clients per week (12 weeks left, 2 still needed)
Follow up on 27 pending leads older than 7 days — convert or close them
K6 Employee Turnover
URGENT Reading
Reading turnover at 31.2% vs ≤12% target
5 departed out of 16 employees YTD.
5 employees departed out of 16 YTD
Schedule stay interviews with your 3 newest hires this week
Have a 1-on-1 with your longest-tenured cleaner this week to pulse-check morale
URGENT York
York turnover at 61.5% vs ≤12% target
8 departed out of 13 employees YTD.
8 employees departed out of 13 YTD
Schedule stay interviews with your 3 newest hires this week
Have a 1-on-1 with your longest-tenured cleaner this week to pulse-check morale
URGENT Lancaster
Lancaster turnover at 73.3% vs ≤12% target
11 departed out of 15 employees YTD.
11 employees departed out of 15 YTD
Schedule stay interviews with your 3 newest hires this week
Have a 1-on-1 with your longest-tenured cleaner this week to pulse-check morale
AVG_PRICE Avg Price / Job
WATCH York
York avg price declining 3+ weeks ($184)
Dropped $6/job over 3 weeks.
Declined 3+ consecutive weeks ($190 → $184)
17 stale-priced accounts — repricing at ~5% adds ~$160/wk
Audit this week's quotes — flag any priced below $184 and follow up with the estimator
Send price-increase letters to 17 stale accounts this week
DPQ $ / Quarter
OPTIMIZE Reading
Reading $/Quarter at $15.89 vs $16.50 target
$/Qtr at $15.89 vs $16.50 target ($0.61 gap).
$15.89/qtr vs $16.50 target (40% solo rate)
28 customers with $/qtr below $14 (avg $11.53). Examples: Jan Hamby, Mary Rule, Sherry Babczak
46 two-person jobs this week — solo candidates would improve $/qtr
Pull work orders for Jan Hamby, Mary Rule, Sherry Babczak — time the teams and reprice if $/qtr is below scope value
Pick 3 of your 46 two-person jobs and trial them as solo next week
OPTIMIZE York
York $/Quarter at $14.76 vs $16.50 target
$/Qtr at $14.76 vs $16.50 target ($1.74 gap).
$14.76/qtr vs $16.50 target (30% solo rate)
12 customers with $/qtr below $14 (avg $11.87). Examples: John Baskwill, Pamela Brown, Nancy Ausherman
23 two-person jobs this week — solo candidates would improve $/qtr
Pull work orders for John Baskwill, Pamela Brown, Nancy Ausherman — time the teams and reprice if $/qtr is below scope value
Pick 3 of your 23 two-person jobs and trial them as solo next week
SOLO Solo Jobs %
OPTIMIZE York
York solo rate at 30% vs system avg 46%
Low solo rate drags $/Quarter and increases payroll %.
Solo rate at 30% vs 46% system average
Pick 3 two-person jobs with experienced cleaners and trial them solo next week
System KPIs
Revenue
$47,459 +0.5% WoW -0.9% YoY
256 jobs completed
Avg Price / Job
$185.39 +1.3%
46.1% solo jobs
$ / Quarter
$16.51 +5.6%
Target: $16.50
YTD Net New Customers
-37
+64 gained · 101 lost · 13.8% churn
Cleaners / FTEs
36 / 25.4
Utilization 0.71
Avg Hourly Wage
$17.08
Avg tips $43.61
Payroll % of Revenue
37.8%
$17,929 wages
Customer Base (BOY)
730
Active at start of 2026
Detailed Metrics — All Locations
Metric System ReadingYorkMechanicsburgLancaster
Operational
Revenue $47,459 $15,410$6,067$21,616$4,366
Jobs Completed 256 773312125
Avg Price / Job $185.39 $200.13$183.85$178.64$174.64
$ / Quarter $16.51 $15.89$14.76$17.05$19.40
Solo Jobs % 46.1% 40.3%30.3%43.0%100.0%
Customer (YTD)
Gained 64 229267
Lost 101 21272627
Churn % 13.8% 13.1%24.8%8.7%16.8%
Net New -37 +1-180-20
Sales (YTD)
Leads — eComm 431 1098018755
Leads — Other 136 35275618
Close Rate — eComm 29.0% 45.5%23.8%25.2%23.3%
Close Rate — Other 54.8% 52.4%63.2%53.7%50.0%
Leads vs PY — eComm +7 +44+1-8-30
Leads vs PY — Other -49 -5-18-5-21
Employee
Cleaners 36 115164
FTEs 25.4 9.03.211.22.0
Utilization 0.71 0.820.630.700.50
Avg Wage ($/hr) $17.08 $16.86$16.30$17.72$16.12
Avg Tips $43.61 $57.73$40.00$37.19$35.00
Payroll Cost $17,929 $6,376$2,282$7,950$1,322
Payroll % Rev 37.8% 41.4%37.6%36.8%30.3%
Location Comparison
Reading
$15,410 -4.3% WoW +21.9% YoY
Operational
Jobs77
Avg Price$200.13
$/Quarter$15.89
Solo %40.3%
Customer
Net New+1
Churn13.1%
Employee
Staff11 / 9.0 FTE
Utilization0.82
Payroll %41.4%
York
$6,067 -11.4% WoW -18.3% YoY
Operational
Jobs33
Avg Price$183.85
$/Quarter$14.76
Solo %30.3%
Customer
Net New-18
Churn24.8%
Employee
Staff5 / 3.2 FTE
Utilization0.63
Payroll %37.6%
Mechanicsburg
$21,616 +12.5% WoW +6.5% YoY
Operational
Jobs121
Avg Price$178.64
$/Quarter$17.05
Solo %43.0%
Customer
Net New0
Churn8.7%
Employee
Staff16 / 11.2 FTE
Utilization0.70
Payroll %36.8%
Lancaster
$4,366 -13.5% WoW -26.7% YoY
Operational
Jobs25
Avg Price$174.64
$/Quarter$19.40
Solo %100.0%
Customer
Net New-20
Churn16.8%
Employee
Staff4 / 2.0 FTE
Utilization0.50
Payroll %30.3%
Revenue · 12-Week Trend
01/12
$51,172
01/19
$45,690
01/26
$41,880
02/02
$50,301
02/09
$47,802
02/16
$45,210
02/23
$43,537
03/02
$47,808
03/09
$49,025
03/16
$45,315
03/23
$47,214
03/30
$47,459